Multi-channel means that the customer has the opportunity to reach his or her goal through multiple channels. There are various ways, such as social media, live chat, survey forms, etc, which allows you to better support customers in their wishes and needs and encourage them to provide feedback on your services.
When it comes to customer service, it is important to help the customer to provide multiple options. Through the development of technology, it is possible to make a wide range of potential customers comfortable using platforms like chat or social media support. It is of the utmost importance that your company here also prepared completely.